We have had some nice and creative advertisements in the recent past. Greenplay ad with a punch line of janam janam ka saathi where a Sikh kid meeting savithri ..his sweetheart from the previous birth (which I find quite funny), or the Mentos ad of that of a college classroom scene, or the superb ad of surf excel showing brother and sister love, where the brother “beats up” the puddle which makes his sister trip. I like all of these. Another ad that I will probably never ever forget is the old Cadbury’s ad where a girl rejoices in the victory of her batsman boyfriend on a cricket field. None of the current Amitabh Bachaan series of Cadbury ‘pappu’ ads (pun intended) are anywhere near to it.
Off late advertisers seemed to be parking their money on creating advertisements on the theory of reverse psychology. It goes like this, how many times do we find ourselves saying “what’s wrong with these creative agencies” after watching the 30 second commercial on television? My guess would be, most of the times. Yet we remember these ads….may be because we hated it?
The train ad of Coco Cola with Aamir Khan, or Kajol in Tata Indicom, the unbearable Sunny Deol ads, Shahrukh and Preity santro corny ads ….wow! as I am writing this blog I realize I remember ads with only celebraties….hmmm
Anyways, be it be creative on uncreative ads, the objective is achieved if the creative lots are able to make their clients’ product and services appeal the customer or for that matter just gain mind share of the aam aadmi.
1 comments:
in junior college, i attended one of those commerce stream lectures tho i was a science stream grad and the topic was advertising.
the prof remarked the same lines you echo in this post. and you know the ad? The MR Coffee ad, a steamy one which also happens to be malaika arora nee khan and arbaaz khan first foray into glamor industry.
15 years down the line i still vividly recollect the debate thanks to your post.
keep writing !!!
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