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5/18/2007

The world of advertising…..

We have had some nice and creative advertisements in the recent past. Greenplay ad with a punch line of janam janam ka saathi where a Sikh kid meeting savithri ..his sweetheart from the previous birth (which I find quite funny), or the Mentos ad of that of a college classroom scene, or the superb ad of surf excel showing brother and sister love, where the brother “beats up” the puddle which makes his sister trip. I like all of these. Another ad that I will probably never ever forget is the old Cadbury’s ad where a girl rejoices in the victory of her batsman boyfriend on a cricket field. None of the current Amitabh Bachaan series of Cadbury ‘pappu’ ads (pun intended) are anywhere near to it.

Off late advertisers seemed to be parking their money on creating advertisements on the theory of reverse psychology. It goes like this, how many times do we find ourselves saying “what’s wrong with these creative agencies” after watching the 30 second commercial on television? My guess would be, most of the times. Yet we remember these ads….may be because we hated it?

The train ad of Coco Cola with Aamir Khan, or Kajol in Tata Indicom, the unbearable Sunny Deol ads, Shahrukh and Preity santro corny ads ….wow! as I am writing this blog I realize I remember ads with only celebraties….hmmm

Anyways, be it be creative on uncreative ads, the objective is achieved if the creative lots are able to make their clients’ product and services appeal the customer or for that matter just gain mind share of the aam aadmi.

5/12/2007

Life in a Metro

The latest Hindi flick I watched today with an old friend from Delhi, who has relocated to Bangalore. Nice attempt by Anurag Basu with some fine lyrical songs; though the essence of this movie is quite disturbing. Disturbing because what was projected were facts to which most of us could relate to.

We talk of sanctity of marriage. Whether it exists is anybody’s guess. The male chauvinism as projected by one of my favorite actor in the movie, Kay Kay Menon makes you hate him to the core.

The movie through its characters put forward the idea of each person having the right to be happy. Very Well said! You cannot make others happy till the time you are happy. But then, at what cost? I am no one to preach what is right and what is not, for what is right for me might be totally out of context for someone else.

Don’t we ourselves question our decision taken in the past? Decisions which looks so right then but so ridiculous now? Anyways, getting back to the movie, good performance by the “Kiss n tell in-news gal” Shilpa Shetty and “tickle your funny bone guy” Sharman Joshi who for a change portrayed a serious role (after RDB). With few lighter moments it was super show by “get in skin of character” Konkana Sen and talented and seasoned actor Irrfan Khan.

Just like Page 3 left a disgusting feeling in you, this movie would kindle lotsa questions in your mind, few pleasant and few not so pleasant.

5/11/2007

Muse on....

"You don't have to specialize - do everything that you love and then, at some time, the future will come together for you in some form.".....Francis Ford Coppola

To mom with love…..

On my way to the office I tuned in to Radio Indigo, one of the music channels that has been building up the tempo from the last few days towards the big D-day called “the Mother’s day”; this year falling on 13th May (2nd Sunday of the May month).

I wanted to be just like her. Not the looks but everything about her. I am talking about my mom…..my pillar of strength. An exceptionally bright lady whose talent perhaps didn’t find the right conduit. Wisdom galore, a super mom working non stop with no breaks even on Sundays. I wonder if I can be even 40 percent of what she is to three of us (me and my siblings).

From ‘Mother’s day for peace’ to ‘mothers’ work day’ and finally to ‘mother’s day’…this day was formalized for a different reason at different point in time, but as it stands today, Mother’s day is attributed as a special day to mother’s all around as a thankful gesture.

Well, I don’t think just one day would do any justice to the level of sacrifices and unconditional love moms shower on us…Nevertheless… happy mother’s day to all mommies!

5/09/2007

New and better?

What is new today may either get more refined or completely obsolete tomorrow. I was an infrequent blogger on live space for sometime when I decided to jump into the blog arena full-on through my space on blogspot. It has hardly been two months and now I learn of a new and improved blog tool and weblog platform called WordPress!

My tech geek friend has now decided to maintain two blog spaces and elect the best one. He has also blogged his first set of views on Blogspot vs WordPress on his space called Pradeep’s Point.

Even before I heard about WordPress, another friend of mine introduced me to tumblelog which enables you to have media posts instead of long editorial posts as on a normal blog space.

I am sure there would be more such weblogs on the block. But, I will stick on to blogspot for now unless tomorrow I face a wall where I cannot do without using WordPress or for that matter Tumblr!

Muse on....

Never conclude a person on his present
'cos TIME has the power
to change an invaluable coal into a
valuable diamond....

5/08/2007

Lessons from a donkey...

One day a farmer's donkey fell down into a well. The animal cried piteously for hours as the farmer tried to figure out what to do. Finally, he decided the animal was old, and the well needed to be covered up anyway; it just wasn't worth it to retrieve the donkey.

He invited all his neighbours to come over and help him. They all grabbed a shovel and began to shovel dirt into the well. At first, the donkey realized what was happening and cried horribly. Then, to everyone's amazement he quieted down.

A few shovel loads later, the farmer finally looked down the well. He was astonished at what he saw. With each shovel of dirt that hit his back, the donkey was doing something amazing. He would shake it off and take a step up.As the farmer's neighbours continued to shovel dirt on top of theanimal, he would shake it off and take a step up.

Pretty soon, everyone was amazed as the donkey stepped up over the edge of the well and happily trotted off!

Life is going to shovel dirt on you, all kinds of dirt. The trick togetting out of the well is to shake it off and take a step up. Each ofour troubles is a steppingstone. We can get out of the deepest wells just by not stopping, never giving up! Shake it off and take a step up.

Remember the five simple rules to be happy:
1. Free your heart from hatred - Forgive.
2. Free your mind from worries - Most never happen.
3. Live simply and appreciate what you have.
4. Give more.
5. Expect less

5/07/2007

The road less traveled

Nah, I am not referring to the book by M.Scott Peck lying in my library of ‘yet to be read’ books but to a recent trek trip I made to Kallathigiri on the foothills of Kemmangundi in the state of Karnataka. On the road from Kemmangundi to Tarikere a deviation takes you off to Kallathigiri, a beautiful non-commercialized hill station. 18 of us from my office planned a trip full of adventure and team building activities. Ofcourse we took guidance from experts from Outback India, a 15 year old firm comprising of 12 enthusiasts.

It was a 6 hours journey from Bangalore through the peak evening hours to the home stays in the heart of the coffee estate. Nice and cosy cottages where we shacked up. We had a rigorous trek planned for the next day hence we got into bed as soon as we arrived which was past midnight.

I got up quite early the next morning. The warm rising sun as if pacifying the cool whiff of breeze, swaying of the silver oak and mango trees besides other beautiful wildflower bearing shrubs and coffee plantation; I watched all this in peace sipping a nice hot cuppa coffee. My cottage overlooked the hills and absolutely nothing can describe the view or the experience.

Post a game of badminton and breakfast, I stacked my bag with water, snacks and medicines for the group and set off for our trek on Saturday morning (5th May) at 0900hrs. The whole trek was divided in three parts depending upon the interest and physical level of the group. The first and second part concluded at the foot and the centre of the Kallhathi falls while the last one which was more adventurous and risky concluded at the head of the Kallhathi falls.

We had a rocking time at the foot and the centre part of the waterfall. Most of us didn’t carry a change and neither had we planned to get wet. But, our excitement took over us and in no time we found ourselves splashing water and standing right under the falls. The rocks were slippery and we literally had to walk animal till we reached the fall. We stood amidst tiny rainbows in the waterfalls for hours together and took lotsa pictures.

We had a nice picnic with snacks that we carried and then split into two groups. Ofcourse I was in the group which decided to explore the mountains even further. The gravity at its best, the trek now got more rigorous and scary. We had to walk with nimble feet holding on to the tiger grass from its roots. Tiger grass gives you good support when you are climbing up. There were no other trekkers besides us. Now you know why I titled my blog as road less traveled?

With bruises and scratches on feet and thorns in hands we finally made it to the top. We slouched on our belly over the rock on top and experienced the bird’s eye view of the area. Our instructor showed us the route we took from the top and also circled in air the home stays where we started our trek from. What a sense of achievement we all felt.

The trip down was more risky than I thought. We had our heart in our mouth for the initial 1 hour. Myself, Ritika (12 year old daughter of one of my colleague) and Revankar headed the group and we had personal agenda of being at the lead during the whole trip. Trust me, it was great fun in doing that. :-)


We reached our base camp at 4 pm for lunch! and in very good time since ½ hour post that it started pouring heavily. Should I call that a bonus? Indeed! Team from Outback India were sweet enough to arrange for some nice hot pakoras and bhajis alongwith some coffee. What fun!

We had few team building games before we assembled back for campfire and a dance party. Post dinner at 2330 hrs, we had the option of night trek. Only two of us opted for it. The rules for the night trek were no talking and no carrying of torches! We were supposed to walk in the moonlight and to our amazement; we could actually see a lot of stuff without any artificial light! We heard all kind of spooky noises and for once I was really scared :-) and talks of various strategies we needed to adopt just in case a wild animal passes off was just worsening our fears. My shoe laces were open and I was in no mood to stop and tie it up. LOL …..Anyways, we were back to the base camp safe and sound and tucked ourselves in bed. We slept like a log.

I woke up early the next day, and found no water in our washrooms. We learnt that the pipe which gave the water supply from the falls to the home-stay got damaged in the rains the previous night! So we were instructed to change and freshen up with the available stored water and start off for our rope activities. The group was again divided into three with one team leader.

We had rappelling, commando bridge and bungee rope game. For rappelling instead of a mountain which had got wet and slippery with the rains, rope was tied off a 35 feet tall tree. We were given a zoomer, gri-gri, carabiner and ropes for rappelling. From each team 3 people were supposed to participate with participation of 1 lady a must and for the rest 2 activities the entire team was to participate. This was my first rappelling experience and truly speaking the technique confused me. But somewhere midway in the air I got a hang of it and made it to the top of the tree! Damn…it was hard but a great experience.

Post the games we rushed back to our rooms, and thankfully the water supply had restored by then. We washed and changed and packed our stuff. Our lunch was arranged in Kemmangundi, 8 km drive uphill.

Post our lunch we started off for Bangalore. Nice breezy weather followed by rain coupled with Kishore Kumar retro songs made our day. I had a terrible headache by then so I decided to a pop a pill and get some sleep while the team engaged in antakshari, the music game. We reached Bangalore around 1930 hrs while I reached home by 2130 hrs after securing some stuff at the office which I carried for the trip. Having no strength or patience to eat I hit the sack and funny enough I found myself discussing the intricate techniques and ways to follow to make trek easy, in my dreams….

Technically my first adventurous trek (long time back I did 11 km on roads in Ooty with my school friends which I now will call a walk and not a trek!). Well, all in all it was a super trip, super memories fringed with some super cool camera shots!

Do good unto others what you want others do unto you

A nice story ..

One day, a poor boy who was selling goods from door to door to pay,for his hungry stomach, decided he would ask for a meal at the next house. Onthe way through school, he found he had only one thin dime left and he wasvery hungry.

However, he lost his nerve when a lovely young woman opened thedoor.Instead of a meal he asked for a drink of water. The woman thought he looked hungry, so brought him a large glass of milk. He drank it slowly, and then asked, "How much do I owe you?" "You don't owe me anything," she replied. "Mother has taught us,never to accept pay for a kindness." He said..."Then I thank you from my heart."

Year's later that young woman became critically ill. The local doctors were baffled.They finally sent her to the big city,where they called in specialists to studyher rare disease. Dr. Howard Kelly was called in for the consultation.When he heard thename of the town she came from, a strange light filled his eyes.Immediately he rose and went down the hall of the hospital to her room.Dressed in his doctor's gown he went in to see her.He recognized her at once.

He went back to the consultation room determined to do his best to saveher life,from that day he gave special attention to the case.After a long struggle, the battle was won. Dr. Kelly requested the business office topass the final bill to him for approval.He looked at it, then wrote something on the edge and the bill was sent to her room. The woman feared opening it, for she was sure it would take the rest of her life to pay for it all. Finally she looked, and something caught her attention on the side of the bill. She read these words..."Paid in full with one glass of milk." Signed, Dr.Howard Kelly. Tears of joy flooded her eyes as her happy heart prayed: Thank You,God,that Your love has spread abroad through human hearts and hands."

5/05/2007

Love quotes ;-)

Be close with someone
Who makes you happy.
But be closer with someone
Who can’t be happy without you

****************************
U cant make some love you
All you can do is to be someone
Who can be loved
The rest is upto the person
To realize your worth….

****************************
The purpose of relationship
Is not to have someone
Who is complete
But to have someone
With whom you can be complete

****************************
You can live without the person
Who says “u r mine”
But u cannot live without someone
Who says “I am yours”

jus' li' that!

2 imp things to remember in life...
  • don't take any decisions when you are angry
  • don't make any promises when you are happy...



5/04/2007

What is your nerd type?

Hey I recently visited Kumar's blog (a vistor on my blog space) and found this time pass kool stuff...check it out :-) ......well below what you see is my test result...hmm, i can see few friends of mine arching eyebrows and saying...wo! this test works ;-)

What Be Your Nerd Type?
Your Result: Drama Nerd

You sure do love the spotlight and probably have a very out-going and loud personality. Or not. That's just a stereotype, of course. Participation in the theatre is something to be very proud of. Whether you have a great voice for musicals, or astounding skills for dramas/comedies; keep up the good work. We need more entertainment these days that isn't television and video games (not that these things are bad, necessarily.)

Literature Nerd
Social Nerd
Science/Math Nerd
Artistic Nerd
Anime Nerd
Gamer/Computer Nerd
Musician
What Be Your Nerd Type?
Quizzes for MySpace

5/03/2007

jus' li' that!

"If you want something you never had,
do something you have never done.

Don't go the way life takes you.
Take the life the way you go.

And remember you are born to live and
not living because you are born."

(above is a direct take from a wallpaper)

Unleash your mind

I had an interesting meeting with a representative from iDiscoveri, an enterprise founded by alumni from Harvard, XLRI and IIT. Having presence in Bangalore, Gurgaon and Mumbai, this company has a unique vision of reviving the education scenario in India. Though the objective of my meeting was corporate driven but I was quite impressed with innovative ideas that form the very basis of this enterprise. So thought of blogging about it.

Well, the team here besides organizing summer camps for kids with activities meant for holistic learning and development, also design curriculum for different schools partnered with them. The curriculum is framed on the basic premise of “mind receives well what it “sees” in comparison to what one “hears”.” The teachings and learning is more project and practical oriented for students to comprehend and receive well.

They also conduct workshops for teachers; subjects related to parenting; environment related, corporate programs like leadership skills etc.,

You can logon to
www.idiscoveri.com for more details.

5/01/2007

Slow sinking of the ship?

Well, the answer lies with the Captain (pun intended). Low fares are easy to draw in people but what is being done to retain them?

I was on a 21:30 hrs flight from Chennai to Bangalore last night. No points for guessing the flight was delayed as usual. We landed in Bangalore at 02:30 hrs! The Chennai airport with roughly around 100+ wailing kids, distressed parents and sleepy other co-passengers, waiting endlessly for their wait to end.

There were smart announcements (read cheap tricks) of delayed flight, every time by 45 minutes. Do they think customers are fools? Or is it that they are playing a game of patience with the customers? The passengers were left at their own plight not even a single blue and yellow uniformed staff was there to give the correct information. Ill staffed and ill trained, the staff looked least bothered. Perhaps, they have got well conditioned.

This is not the first time, since I have heard at different point in time people cribbing. With 360+ flights running during the day, even a single customer like me decides not to fly with this service provider.....on every flight, every day…. The Captain has a reason to worry.

It was a noble business strategy to make the flights economical for the aam aadmi but not at the cost of his/her time and patience please!